Excerpts from the Washingtonpost.com:
In many ways, KME was closing at the best possible time for its workers. The labor market was hot. Companies were desperate to hire. The roads outside the KME factory here in the foothills of the Pocono mountains were dotted with “Help wanted” signs. But something harder to measure was being lost.
Workers across the country have been quitting their jobs at historic rates during the pandemic — with manufacturing workers leaving at the highest clip, according to federal data. Many factory jobs, after years of sluggish wage growth, now offer pay on par with the service sector. And companies still wield enormous power over workers.
At KME, the allure of working for the hometown company had been fading for several years, ever since a private equity firm bought the company from a local family. And it became clear to many that the kind of blue-collar jobs that sustained places like Nesquehoning were being streamlined out of existence. The fate of KME was no longer in local hands after it was sold in 2016. The new owners went public a few months later.
Today, KME is just one of six firetruck brands owned by a single company called REV Group. In the fall, its executives announced that the Nesquehoning plant would close and production would shift to other states.
KME — also known as Kovatch Mobile Equipment — got its start when Sonny Kovatch returned from the Army and opened a small garage in his hometown in 1946. He added a dealership. He started making trucks. He kept growing, adding in oil refueling trucks and fire engines.
Kovatch grew KME into the country’s largest private manufacturer of fire apparatus. The company sold every type of truck. It sold to small volunteer agencies and major departments in cities such as Atlanta, Boston and Philadelphia. Los Angeles County bought 250 firetrucks. New York City bought nearly 100. A couple of years ago, KME delivered two new trucks to the D.C. fire department. The small fire departments in rural Pennsylvania were especially loyal.
At one point, the world headquarters of KME in Nesquehoning employed more than 700 people in a town of 3,300. When times were good, everyone knew to stay off the roads about 3:30 p.m. on weekdays, when the day shift let out. The surge in traffic fed the town’s three gas stations and a small grocery store, amenities that residents said they probably wouldn’t have without KME.The town still had problems. Poverty was persistent. Some of the houses sitting tight by the road in the heart of town looked tired, their front porches worn and the siding faded. A town that was once home to six or seven churches now had two or three. There were fewer neighborhood bars, too.
KME sustained the town in other ways. It helped sponsor the local Anthracite Little League — the company name splashed across jerseys and posted on an outfield banner at the town’s baseball diamond. There was a scholarship fund named after Sonny Kovatch. The family also donated money for new baseball bats and football helmets. They chipped in to refurbish the high school’s weight room.
The company’s success always felt like a hedge against the decline of the coal industry and the town’s remote location well off the turnpike. Local leaders had tried different initiatives to attract new industries to town, but none of the efforts worked like making firetrucks.
Employees tended to stay at KME. Craftsmen refined their skills. Painters made sure the trucks gleamed. The work stayed interesting because the factory was not run like a typical assembly line. The bends in the water pipes were done by hand, not with a robot. Employees learned new skills rather than doing small, repetitive tasks. When KME was family-owned, a job at the factory was something to hold on to.The pride in having a job at the firetruck factory trickled down to the workers’ children, too. Teachers could see it. The school district also depended on KME for its tax base.
The impact of the factory’s closing was still being worked out. But the Panther Valley School District was already in trouble. Its six-year college graduation rate was under 12 percent. The district was severely underfunded, despite having the state’s 10th-highest property tax rate. Now, it was one of several districts suing the state over education funding.
Even as Panther Valley saw property assessments increase in 2020, the amount of property tax revenue going to the schools declined because so many other properties fell into blight.In 2015, KME worked on a coveted contract to supply and service more than 90 pumpers to the Fire Department of New York — the nation’s largest. Getting its business was a big deal — a seal of approval for the company and a shot in the arm for the town. It was one year into that New York City contract that the Kovatch family announced they were selling. The price was never revealed. The family declined to comment for this article. But by the time of the sale, Sonny Kovatch had been dead four years, and his son, John Kovatch III, was running the operations.
The new owner was REV Group, which was itself a new company, created by the private-equity firm American Industrial Partners to run the specialty-vehicle makers it had snapped up. A few months later, REV Group went public in a $275 million IPO.
REV Group’s track record could be summed up by a graphic in its 2021 annual report, titled “A history of consolidation.” The Brookfield, Wis.-headquartered company today owns 17 firms.
In recent years, the company struggled to make money with KME. It lost $1 million a month in the past two years trying to turn it around. It was a culture clash, according to workers and officials in Nesquehoning. REV tried to implement a traditional production line with increased automation. It made business sense. REV could slash costs if it simplified tasks. But the business tactics collided with what made KME stand out.
The company started outsourcing some of its service work. And the new KME wasn’t afraid to fire people. In 2019, it laid off 15 percent of its workforce. In August, REV said it planned to close the Nesquehoning plant by April. The six-month warning was unusual. The company dangled $5,000 bonuses if workers stayed on.
thanks Martin
#1 by Bill Post on February 13, 2022 - 1:34 PM
Tim you make a very good point that I myself had thought about last night when I was typing my observations and yes the REV group in attempting to be the General Motors of the Fire Apparatus Industry. A possible solution or answer would be to form a 2nd or even a 3rd “Super” Fire Apparatus Manufacturer or Corporation such as Chrysler or even Mitsubishi.
In other words have a few of the other Fire Apparatus Manufacturers band together under another “alternative ownership”.
The practice or idea of apparatus manufacturers in not really new and has been happening for years. For example Seagrave who is probably the oldest of the so called” Classic fire apparatus manufacturers that are still left was bought out by the Four Wheel Drive corporation during early 1960s when they moved their manufacturering from Columbus Ohio to Clintonville Wisconsin wher the FWD corporation is located. Even for a relatively short time Freightliner and American La France became affiliated and even Grove Aerials became the LTI Aerial Ladder corporation.
It is ironic that around 1970 the Chicago Fire Department purchased 5 Grove 100 foot Aerial Ladders that were built on Ward La France Chassis. A few years later when Grove had evolved to LTI the Chicago Fire Department didn’t purchase any LTI straight Aerial Ladders but eventually in 1996 the CFD had purchased 3 LTI Tower Ladders on HME chassis and in 2000 the CFD had purchased on LTI Tower Ladder on an American La France chassis.
So the idea of Fire Apparatus manufacturers merging and acquiring other manufacturers in really no big deal however what really makes the REV group stand out is that most of the companies that they own appeat to be large and sucessful companies while in the case of many acquisitions of the past usually some smaller companies would be acquired by larger and stronger companies.
In REVS case E/One is one of larger and stronger companies and the same could be said for Ferrara which has really developed an impressive line of Fire Apparatus and has really grown significantly over the last 15 years. Spartan also had become one of the larger and more sucessful fire apparatus chassis manufacturera and they had also acquired and incorporated a number of smaller manufactures over the last 20 years such as acquiring the Luverne company and Quality manufacturing company. There is no question the the KME company was probably the weakest of REVS acquistions however even KME had grown quite a bit over the last 20 to 30 years if you consider that KME had become the almost exclusive supplier of the Los Angeles County Fire Department which is one of the Largest Fire Departments in the Country and in terms of Fire Station and Engine companies in particular they have slightly over 170 firestations and Engine companies in service.
In the case of the Rosenbauer company they really are an International Corporation which has a very large and signicant market overseas and in Western Europe and have been growing and making significant inroads in North America over the last 15 years.
Everyone agrees that as far as individual manufacturers go that Pierce is the largest and is the one beat, however it is true that it’s reputation for a quality product has suffered over the last 10 to 15 years but it’s overall reputation is still pretty good which is why it is stll number one. While both Pierce and Seagrave are both headquartered in Wisconsin so from a geographical point of view a merger or acquisition would make sense. in my opinion an Aquisiton of the Sutphen and the Seagrave corporations really make the most sense because both companies are still known for manufacturing higher quality and reliable yet pricier products. Since both Sutphen and Seagrave both enjoyed sterling reputations and both of them have relatively limited sales and have lost some market share due to competitors that aren’t as pricey. If both Seagrave and Sutphen were to be under the same owner or corporation they would in effect be known as the Cadillac of the Fire Apparatus business. They would probably be the priciest and probably be the known as highest overall quality manufacturer of Fire Apparatus. This would be based on their overall reputation.
#2 by Tim on February 13, 2022 - 7:43 AM
If some of you older guys think about it, what the Rev Group is doing is really comparable to what GM did for close to 100 years. They started, bought, merged, consolidated a bunch of other companies under the GM banner. They also got rid of many of these companies (subsidiaries) under the GM banner.
With that being said look what happened to Oldsmobile (and Pontiac for that matter). Although a part of GM since the early 1900’s GM closed them down in 2004. What made this somewhat odd was Olds was outperforming Buick but GM didn’t want to shut down Buick as they would lose the older folks who buy those cars.
It is a shame for Nesquehoning, but like it was mentioned before this is business and it’s all about the bottom line.
#3 by Bill Post on February 13, 2022 - 5:38 AM
I presume that most people reading this know that the REV group now owns quite a few major fire apparatus manufacturers which includes E/One/Ferrara/Spartan/KME/LTI/Smeal, plus 5 major Ambulance manufacturers such Wheeled Coach, Horton,Road Rescue, AEV and Leader.
While that is not a monopoly it certainly looks like is is getting pretty close to it as considering all of the Big Name Fire apparatus and ambulance companies that they own I wonder if the courts or when the courts would step in to challenge their dominance of the manufacturing industry.
Or would it take a competitor (such as Seagrave, Sutphen, Pierce or Rosenbauer to file suit against them in the courts? While Pierce supposedly has the largest “market share” of the individual manufacturers ,considering all of the companies that REV owns I wouldn’t be completely surprised if the REV group might have a larger share if you add the totals from their group companies. If Pierce still holds the top market share then REV must come in a close 2nd when you look at that all the companies they own? Now since each company for the time being is holding on to it’s separate identity with the recent exception of KME I really wonder if there is a good case for splitting up the REV company? I would guess as long as each company operates independently but I can’t help wonder what can happen in the future?
#4 by Bill Post on February 5, 2022 - 6:21 PM
Mike C, KME had not one but two contracts with the FDNY and the first one was completed. The first contract was from 2012 and it was for 91 pumpers and they were all delivered by 2015. That was for 3 years. Now I don’t know what you do but I used the term several years and a few years interchangably so since that contract was completed and it was for 3 years I considered that to be several years however if you consider that to only be a few years then I stand corrected.
KME had bid on a second contract in 2016 for 82 pumpers and that is the bid that they won however they defaulted on it so it ended up being given to Seagrave after a year or so.
As far as me using the term unfortunately I was talking about it was unfortunate for KME and not for Seagrave of course.
It turns out that KME wasn’t able to meet the terms of the 2nd contract in terms of scheduling deliveries and perhaps some other things so as you said they did “sell themselves short” .
To what I understand there were 3 bidders on that contract from 2016 and KME was the lowest , Seagrave was the second lowest and E/One was supposedly the Highest bidder and I understand that the bid from KME was about 37% higher then their bid in 2012 however they were still about $100,000 per rig lower than Seagrave was.
Yes you are correct that they did sell themselves short or they promised what they could not deliver as least deliver on the schedule that the FDNY wanted it.
As far the Ladders go they Aerial Ladder rights can be transferred to sold to one of the other manufacturers.
As you also know Seagrave has by and large priced themselves out of the market from many of their former customers which includes the Chicago and the Los Angeles City Fire Departments which 20 to 30 years ago purchased their Aerial Ladders almost exclusively.
#5 by Jeremy B. on February 5, 2022 - 10:36 AM
Mike, the two DCFEMS rigs are the current Air Unit 1 and 2.
#6 by Mike C on February 5, 2022 - 7:09 AM
Bill Post – I have a couple comment/questions for you.
KME didn’t provide for FDNY for several years as you mention. KME never fulfilled their contract with the city and built about 100 engines over the course of 2 or 3 years.
Why is it unfortunate, that Seagrave regained the FDNY contract?
This is sad for the local economy and those who were employed by KME in this area. I’m not a KME fan but the Kovatch family built up quite an enterprise at one time. Just a few years ago, KME was thriving but I believe they sold themselves short with the FDNY contract which led to the downfall of the company. From what I remember, KME was the low bidder by a very large gap.
The article states DCFD bought 2 rigs from KME. What rigs were they? I don’t remember this?
What does this mean for the future of the KME aerials? They always had a solid aerial!
Ultimately, I suspect KME will eventually fade away. Sad to see.
#7 by Ray Stantz on February 4, 2022 - 6:15 PM
This has nothing do with “current regime in the Capital”. If it isn’t profitable and the market has other options that are successful, then you kill it off to maintain your bottom line. Remember Mercury, Saturn, Plymouth? Too many options available but not enough costumers, the same applies in here. You shut it down and focus on what is selling. Pennsylvania’s small towns rely to much on individual company’s to support their economies and when one single business is the main employer, the loss of that business will have devastating affects on the local economy. The “regime” that is at fault is the “local regime” that choose not to attract additional businesses from different sectors for their labor force and prepare for the day when the main employer closed its doors. We can’t stay stuck in the past when everyone else around us keeps moving forward, which is what has and continues to happen in Pennsylvania. If Pennsylvania is to far to understand, look at Gary Indiana, Detroit and Cleveland. They either refused to accept change or didn’t move fast enough and got left behind. Its basic economics.
#8 by Jeremy B. on February 4, 2022 - 5:54 PM
Bill, KME as a brand will still exist and will continue to build apparatus. They’re moving production to other REV Group facilities, any order made before the announcement was made would still be built at either the Pennsylvania or Virginia plant. We’ll have to see how long that sticks though, it could just be a stop on the way to the eventual ending of the brand.
I know you mentioned Los Angeles County, it seems that KME lost the tiller quint contract to Rosenbauer this time around. I’m guessing that cut in business didn’t help their situation out.
#9 by John Antkowski on February 4, 2022 - 5:44 PM
Say what you want to say, If they truly going under is a reflection of our current state of affairs in this country. You never want to see American manufacturing go under. The American experience is coming to a close, due to the current regime in the Capital. They could care less if we live or die. Maybe KME didn’t make a great product they were still building them in one of the hardest hit areas of the Northeast. I was sad when Mack went under and Peter Pirsch and sons to name a few. Building Fire Apparatus is doggy dog cut thorat business. Pierce and Seagrave are always looking to out do each other for contracts from Fire Departments around the country. I sometimes wonder how they make a buck at all. I will always shop local for goods and services when I buy.for my family. It just sucks to see anything American take it on the chin.
#10 by Bill Post on February 4, 2022 - 3:40 PM
So is the company going totally out of business or will they still make KME products at one of their other manufacturing plants?
I do know that KME never had the same sterling reputation as Seagrave, Pierce, and E/One and even the LaFrance twins of American LaFrance and Ward LaFrance who both preceded KME in going under. I’m sure that plenty of buffs on this site are familiar with KME’s nickname of “Keep Mechanics Employed” which was supposed to be a reflection of the maintenance problems on some of their rigs.
The big surprise is that in recent years the KME brand won quite a few lucrative contracts from some major American fire departments which was no small accomplishment.
In the early 2000’s San Diego leased quite a few KME engines however that really didn’t workout very well as quite a few of them were returned and Pierce became the predominant supplier to the San Diego Fire Department. KME however did land a large contract with Philadelphia and they supplied quite a few rigs which included engines, a heavy rescue, and two tower ladders. KME’s largest customer appeared to be the Los Angeles County Fire Department which was exclusively buying engines and tillered quints since the mid 1990s until recently. The Los Angeles County Fire Department runs with over 170 engine companies and more than 30 tillered quints as their truck companies. Until recently, the Los Angeles City Fire Department had been purchasing engines from KME which lasted about 5 years. They lost out once again to Pierce and even though LA City was making purchases from KME they were never an exclusive supplier. To this day LA City runs with Pierce and Seagrave engines as well.
The real surprise is that for several years KME was supplying engines to the New York City Fire Department which was a real eye opener considering that Seagrave had been the exclusive supplier of engines since the late 1990’s. Unfortunately, Seagrave regained the most recent contract for pumpers in New York City along with some special units from Ferrara.
So for a manufacturer which wasn’t necessarily known for a reliable product they were certainly doing quite well until recently.
#11 by Lee Hickman on February 4, 2022 - 3:32 PM
Sad, but such is the world that we live in. Conglomeration isn’t always a good thing, IMHO.
#12 by crabbymilton on February 4, 2022 - 11:48 AM
Say what you will but there is way too much duplication within REV so something had to give.